Powerful Social Media Marketing: From Beginner to Advanced

Learn how to present a powerful brand online, craft shareable content, and use a branding style guide to create a cohesive look that boosts social media engagement.

Craft a brand identity that goes beyond logos and colors, shaping values and emotional connections to drive engagement and loyalty across social media.

Develop a cohesive brand style guide detailing logos, colors, fonts, tone, and acronyms to guide internal and external use and ensure consistent marketing across channels.

Learn how content marketing guides what to create and where to share it by knowing your brand, audience, and each platform, while crafting educational, entertaining, or inspiring content.

Generate endless content ideas using Answer the Public and Answer Socrates to surface trending questions across Google and social platforms, and organize inspiration for reels and posts.

Explore Canva’s dashboard, templates, and brand kit, and learn how logos, colors, and fonts power social media design. Understand Canva free vs pro, including SVG exports and AI-assisted design tips.

Discover how to find free to use images and videos for Canva, using Unsplash, Pexels, and Pixabay, understand licenses, and import assets into Canva for DIY social media design.

Design powerful graphics in Canva by selecting and saving templates, customizing with your brand kit, swapping images, adjusting borders and fonts, and downloading cohesive, branded posts for Maggs Realty.

Organize Canva assets with folders for easy access and reuse in designs. Create branded GIFs by converting images to GIFs, adding animated elements, and exporting for social platforms.

Create powerful videos for Instagram Reels and TikTok using Canva templates or a blank canvas, even if you're a beginner. Master simple on-screen text, timing, and captions to boost engagement.

Learn to create Pinterest video pins using Canva templates and repurpose clips. Discover branding, muting, trimming, captions, Descript and CapCut options for engaging cross-platform videos.

Develop three buyer personas or avatars from audience research and analytics, then tailor social media messages to each persona to boost engagement and purchase likelihood.

Craft written social media copy that builds on visual components, prioritizes the customer feel first approach, uses creative calls to action, counters habituation, and highlights tangible benefits.

Master copywriting that reads in human, conversational language to connect with audiences, using clarity, active voice, short, simple lines, calls to action, power words, and practice with swipe files.

Craft viral hooks to instantly grab attention in short-form videos, focusing on the opening sentence to boost viewer engagement on Instagram and TikTok.

Master hashtag strategy for local business reach, choosing sweet spots, platform-specific use, and accessibility features like capitalized hashtags, closed captions, and design checks in Canva.

Leverage ai tools to create tailored social media content by training ChatGPT with brand voice, prompts, and tone. Learn to use Copy.ai, build content calendars, and preserve human creativity.

Leverage ChatGPT prompts with AI image software to generate tailored social media visuals, using Leonardo AI to create predictive, forward-looking imagery for real estate on Instagram and LinkedIn.

Explore ai for video with a Nvidia ai option to create a 42-second Instagram Reels clip for first-time home buyers in Brisbane, covering extra costs, rushed decisions, and neighborhood research.

Learn to blend authentic on-camera presence with AI ideation, and complete a mini assignment to create an intro post that highlights your brand and audience needs.

Shift from a consumer mindset to a business and creator approach across social networks, including X, LinkedIn, Facebook, Pinterest, Instagram, TikTok, and YouTube.

Prioritize engagement over follower counts to cultivate true fans who buy your products. Keep content on brand with evergreen themes and clear goals so followers know what's in it.

Compare organic and paid social strategies, from content planning and posting to ads, funnels, and conversions. Learn to integrate both approaches for sustainable business growth.

Learn to prioritize one to two social platforms that fit your audience and business goals, focusing resources for meaningful results, with examples of platform selection for X.

Learn to use X for real-time conversations, customer service, and engaging, human brand content; post short, witty updates with two hashtags, and listen to audience feedback.

Set up an X profile with a branded profile photo from Canva, optimize the header across networks, and craft a concise bio using Canva Pro resize and templates for consistency.

Optimize your X profile, use for you and lists to follow real estate accounts and Brisbane topics. Post with media, alt text, and hashtags to increase visibility.

Explore how LinkedIn drives visibility and engagement for professionals and B2B brands, from profile optimization and long-form articles to strategic posting, networking, and sharing external content.

Update and optimize your LinkedIn profile to attract recruiters and clients, featuring a professional photo, tailored headline, open to work, compelling about section, and a portfolio in the featured section.

Learn to create a LinkedIn company page for a real estate business, optimize cover image, branding, and posting strategies including GIFs, carousel posts, PDFs, and thought-leadership articles.

Explore how Facebook for business uses organic reach, video content, and ads to engage audiences and drive return on investment, with storytelling and repurposing across Facebook and Instagram.

Learn to create and optimize a Facebook page—from setting up a page and bio to cover image, action button, and URL—plus managing permissions, reviews, and linking Instagram and WhatsApp.

Learn how to use Facebook for business by balancing friendly, engaging content with brand updates, maximizing reach with reels and video, and using the Meta Business Suite for automation.

Discover how to transition to business use on Instagram, leverage reels, stories, and lives to boost engagement, drive purchases via stories and DMs, and optimize your profile.

Learn to set up an Instagram profile for a business, starting with desktop signup, handling username issues, and optimizing your bio, profile photo, category, and contact options.

Learn to find trending audio and inspiration on Instagram using the professional dashboard, explore accounts, and save reels for better discoverability. Organize favorites, stories, highlights, and DMs to boost engagement.

Pinterest acts as a search engine that drives external site traffic, making it ideal for product-based brands to increase website visits and conversions.

Set up your Pinterest account, sign up, choose interests, and convert to a business account for analytics. Customize your profile with a bio, pronouns, username, and a cover image.

Learn to use Pinterest as a search-driven platform by keyword-optimizing pin titles and descriptions, saving to boards (including secret boards), and balancing shared and original content for growth.

Tap into TikTok's high engagement and diverse age groups, using short, vertical 9 by 16 videos with sound on, hashtags, and clickable covers to build a community.

Set up your TikTok presence by creating a profile, uploading a logo, customizing your bio and pronouns, and switching to a business account to access analytics and the business suite.

Explore how to research and create on TikTok, using the home, explore, and studio features to find trends, hashtags, and creators; learn posting, privacy, and engagement options.

Explore how to build a focused YouTube strategy for your business, reaching global audiences with clickable thumbnails, clear titles, and a sustainable posting rhythm that blends long-form and short-form content.

Set up a YouTube channel with a Gmail account and optimize your branding and descriptions. Use chapters, playlists, captions, end screens, cards, and scheduling to boost visibility and monetization.

Learn to research YouTube video topics by targeting searched solutions, analyze competition with Vidiq and TubeBuddy, and optimize long-form videos for search.

Assess platform fit for a client’s brand, chart demographics and content types, and safely access accounts via Zoom and LastPass with two-factor authentication for the paid ads section.

Celebrate reaching the halfway point of the course and stay excited for what’s still to come in the next lesson as a beginner navigating the changing social media world.

Demystify paid ads and set clear objectives for Facebook and Instagram meta ads. Learn how ads amplify existing marketing and build foundations for profitable, sustainable campaigns.

Boosting posts often wastes money by showing to existing followers instead of new audiences. Explore audience options, budgets, and placements on Facebook and Instagram to understand limits of this approach.

Meta ads unify Facebook and Instagram advertising, managed from the business suite and Ads Manager. Set up campaigns with ad sets and ads to target multiple audiences and goals.

Set up a Facebook business manager, add or request access to pages and ad accounts, invite teammates, connect Instagram, and confirm the client's time zone, currency, and payment details.

Choose the right campaign objective for Facebook ads, understand how objectives like awareness, traffic, engagement, leads, and sales shape costs, and set budgets and naming conventions in ads manager.

Set the ad set audience by testing customer avatars, locations, ages, and interests, and choose placements to maximize conversions and lead quality.

Design your Facebook and Instagram ads by selecting formats (video, image, carousel), writing primary text and headlines, and testing variations across placements with ad previews and split testing.

Test ad sets and creatives to compare audience performance and optimize delivery. Build precise targeting with custom, saved, lookalike audiences, and retarget website visitors and video viewers.

Learn how to set up a meta pixel on a website, connect data sources for your platform, and track leads and sales with the meta pixel helper.

Use engagement campaigns as a middle ground between boosted posts and full ads to build a warm audience, gather social proof, and enable retargeting and lead generation.

Explore LinkedIn ads by navigating campaign groups, campaigns, and ads to drive lead generation, audience targeting, and conversion tracking with the LinkedIn insight tag.

Create and manage Pinterest ads, selecting awareness, consideration, or conversion, with audience targeting, keywords, and budgets. Ensure landing pages align with pins and install the Pinterest tag for tracking.

Learn how Google search ads and YouTube ads reach high-intent audiences with keyword targeting, precise audience options, and practical campaign setup, bidding, and budgeting guidance.

Build ad confidence with the meta ads library, focus on organic growth, and set smart goals while gradually increasing budgets to optimize return on ad spend.

Develop a social media strategy by assessing goals, customers, industry, and budget, balancing organic content with paid ads to drive measurable results.

Learn to conduct social media audits, assess branding, platforms, and content, and translate findings into improvements. Set smart, measurable goals aligned with business aims to guide strategy.

Discover how collaborations amplify social media success through influencer marketing, guest features, takeovers, and cross-platform content that aligns with your brand and audience.

Balance inbound and outbound engagement to deepen audience connections and amplify content. Use live video, behind-the-scenes, audience questions, polls, and automation to encourage sharing and tagging.

Leverage user generated content to boost trust and conversions, using real stories, testimonials, and live interviews, since 79% say UGC significantly shapes purchasing decisions.

Create and manage a practical content calendar to test and refine social media strategies, balancing client goals, budgets, and platforms using a notion-based template.

Leverage ChatGPT, prompts, and other AI tools to craft personalized, platform-specific social media strategies, optimize bios, and generate content calendars aligned with your business goals and budget.

Learn how to balance creativity and consistency in social media by batching content, scheduling across client time zones, and using tools like Hootsuite and World Time Buddy to streamline workflows.

Learn to batch social media content with a month-long plan, using pillars like education, expertise, motivation, and promotion across formats for consistent Instagram posting.

Leverage external scheduling tools with client-approved access to schedule content across platforms, preserving client ownership and branding. Establish review processes and trial periods to protect brand tone and efficiency.

Explore Meta Business Suite to create posts, reels, stories, or go live for Facebook and Instagram, schedule content, customize captions per platform, manage ads, and experiment with a/b testing.

Master Metrocall's scheduling tools with a competitive free plan, analytics for three months, and calendar-based post planning. Tailor captions per network, edit visuals, and optimize posting times across time zones.

Explore automating engagement with Manychat, building from scratch and testing DM flows triggered by Instagram posts and keywords like dream to drive signups.

Master ManyChat automations from comment replies to story triggers and multi-path flows within 24 hours, including delays, user input, and email capture with integrations to Klaviyo, ActiveCampaign, MailChimp, HubSpot, ConvertKit.

Explore essential tools for a social media manager, including cloud backups, grammar aids, bookmark managers, time management gear, screen recording, and project platforms like Scribe and Asana for efficient workflow.

Assess analytics with tools like Metrocall to measure success, present monthly reports, adjust strategy, and highlight results across networks with Canva templates.

Align marketing with solid business fundamentals, sales, and customer retention, including evaluating Google ads within the digital marketing ecosystem, to show freelancers they are effectively running a business.

Explore the basics of SEO and SEM, including keywords, local service-based client opportunities, Google business profiles, and paid search ads.

Learn how email marketing fits into social media, compare platforms like Mailchimp, Klaviyo, and Flodesk, and master forms, audience segments, templates, welcome workflows, and test emails for better conversions.

Learn to map content into a three-stage digital marketing funnel—top engagement, middle nurturing via emails, DMs, and SMS, bottom conversion—with content repurposed across YouTube, blogs, LinkedIn, and Instagram.

Improve your social media marketing by prioritizing mental health, separating business from personal use, and applying accessibility and inclusive representation to create a better experience for audiences.

Price your social media services by the value you deliver, not your experience. Emphasize resilience and continuous learning to win high-value, outcome-driven contracts across various industries.